start exploring

The Toyota Prius Is an Enthusiast Vehicle

The new one is strangely attractive. Its stretched-out windshield makes it a flying egg.

Efficient form. The Lamborghini Countach and Ferrari 512BB sold the world on the idea that all vehicles would be aerodynamic wedges in the Seventies.

The Porsche Boxster and Ferrari 550 reintroduced classic sports cars in the 1990s.

I'm straying. Prius isn't for drivers. But, only those who need the most fuel-efficient, eco-friendly car buy it.

A Prius buyer's passion is different from that of a Miata powerslider or Dodge Challenger late braker.

I'll set the stage. It's 2009. Gas prices are skyrocketing, half your friends are unemployed, and you need a fuel-efficient car. 50 MPG.

2022 looks different. The Toyota dealership offers the RAV4 Hybrid, a regular car with hybrid mileage.

Any dealership I don't know of a major automaker that doesn't sell a hybrid crossover, and neither does the US car-buying public.

Jeep makes a plug-in hybrid Wrangler. Standardly hybrid, Ford's smallest pickup. The Prius's popularity has declined.

Sales confirm. Toyota sold over half a million Priuses, from C to V, in 2012 and 2013. In Recession years 2008 and 2009, Toyota sold half that number.

From 2013, Prius sales have fallen to 59,010 in 2021, a fraction of the 2013 peak.

Stay Updated
With Our Latest

Click Here